As classic cities like Venice and Florence implement measures to manage “overtourism,” savvy travelers are heading to Italy’s secondary stars:
L’Aquila (Abruzzo): Named the Italian Capital of Culture for 2026, this city is celebrating a massive artistic and structural rebirth. It’s perfect for those seeking authentic history without the museum lines.
Umbria: Often called “the green heart of Italy,” this region is finally stepping out of Tuscany’s shadow. Towns like Spoleto and Perugia offer world-class truffles and jazz festivals at a more relaxed pace.
Matera (Basilicata): The “City of Stone” is seeing a surge in “cave luxury,” where ancient dwellings have been converted into high-end boutique hotels featuring private plunge pools and minimalist design.
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